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How to Write a Business Book
Module I: Course Overview
Lecture 1.0: Course Overview (0:59)
Lecture 1.1: What Writing a Business Book Can Do for You (1:19)
Lecture 1.2: A Hard Way to Make an Easy Living (2:35)
Module II: Building Your Book’s Foundation
Lecture 2.0: Module Overview (1:40)
Lecture 2.1: Key Questions to Ask and Answer From the Get-Go (2:50)
Lecture 2.2: Identifying the Audience for Your Book (2:03)
Lecture 2.3: Types of Business Books (2:16)
Lecture 2.4: Research, Part I: Understanding Your Topic (3:19)
Lecture 2.5: Working Titles and Subtitles (3:20)
Module III: Writing the Manuscript
Lecture 3.0: Module Overview (1:13)
Lecture 3.1: The Writing Process (5:16)
Lecture 3.2: General Tips for Effective Business Writing (2:50)
Lecture 3.3: The Dog Ate My Word Document: Tech Tips (3:05)
Lecture 3.4: Writing Is Not a Linear Process (2:06)
Lecture 3.5: Research, Part II: Conveying What You’ve Already Discovered (2:23)
Lecture 3.6: Moving Beyond Research and Statistics: Story Matters Here (4:29)
Lecture 3.7: Taking a Step Back: Lessons From Case Studies, Examples, & Research (1:35)
Lecture 3.8: Anticipating Criticisms and Counterpoints of Your Book (1:35)
Lecture 3.9: Wrapping Up Your Book (3:24)
Module IV: Putting a Bow on This Course
Lecture 4.0: Course Conclusion and Parting Advice (1:23)
4.1: Bonus Lecture: How long does my book need to be? (1:23)
4.2: Bonus Lecture: Creating Your Cover With Canva (1:30)
Course Survey 📊
Course Issue Log
Lecture 3.6: Moving Beyond Research and Statistics: Story Matters Here
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