The Author Flywheel

How to Intelligently and

Affordably Market Your Book

You may reasonably think that writing a book is hard. 

Try marketing it.

COURSE AUDIENCE

I have designed this course for the following folks:

• Scribes who are considering writing their first book.

• Authors who are planning to launch new books.

• Authors who want to increase sales of their existing books.

• Writers who know little to nothing about marketing their books.

• Authors with, er, unrealistic expectations about working with traditional publishers. 

• Authors who want to spend their marketing budgets as efficiently as possible. 

• Authors who want their books to lead to other professional opportunities.

COURSE OBJECTIVES

The Author Flywheel accomplishes the following:

• Defines the concept of a flywheel—and applies it to authors.

• Describes the essential elements of a successful book launch.

• Teaches you how to make informed marketing decisions.

• Provides specific tools that will help you achieve your marketing and sales goals.

• Teaches you a cohesive framework on how to view your book within the context of your career.

• Helps you set realistic sales expectations for your book.

• Provides tactical tips on how to maximize sales of your book.

• Teaches you how to avoid making the costly marketing mistakes that many writers make. 

• Teaches you how to think holistically about marketing.

• Explains the pros and cons of different marketing techniques.

• Helps you maximize the long-term potential of your book.

ABOUT YOUR INSTRUCTOR

Hey, I'm Phil Simon and I wear a few different hats. I am a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. I'm the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured my contributions.

In 2010, I founded Motion Publishing. In total, we published six non-fiction books. The gig ended when I sold the company in 2017. I had taken a job as a full-time college professor. (I now call myself a recovering professor, but that's a long story told best of a glass of red.)

Today, I coach authors in a number of areas, including how to effectively bring their books to market. Oh, and I love tennis, reading, Breaking Bad, Marillion, and Rush.

WHAT'S IN THE COURSE?

Just a skosh under three hours of informative and sometimes humorous videos from a dynamic guy shot by a professional videographer. Oh, and plenty of pop-culture references. So there's that. I've also included oodles—pardon the technical term—of valuable resources, links, tips, and quizzes designed to reinforce learning. Finally, there's a course survey.