The Author Flywheel

How to Intelligently and

Affordably Market Your Book

You may reasonably think that writing a book is hard. 

Try marketing it.


I have designed this course for the following folks:

Scribes who are considering writing their first book.
Authors who are planning to launch new books.
Authors who want to increase sales of their existing books.
Writers who know little to nothing about marketing their books.
Authors with, er, unrealistic expectations about working with traditional publishers. 
Authors who want to spend their marketing budgets as efficiently as possible. 
Authors who want their books to lead to other professional opportunities.


What's the course about in five minutes?

"This course inspired dozens of new action items that I am planning to incorporate in a new campaign to promote my books in the coming months. I highly recommend this course for any aspiring author or serial author that is disappointed with their success in promoting their publications to potential readers."
—Jack Spain, author of Different Tracks: Lessons from a Diverse Career Journey


The Author Flywheel accomplishes the following:

• Defines the concept of a flywheel—and applies it to authors.
• Describes the essential elements of a successful book launch.
• Teaches you how to make informed marketing decisions.
• Provides specific tools that will help you achieve your marketing and sales goals.
• Teaches you a cohesive framework on how to view your book within the context of your career.
• Helps you set realistic sales expectations for your book.
• Provides tactical tips on how to maximize sales of your book.
• Teaches you how to avoid making the costly marketing mistakes that many writers make. 
• Teaches you how to think holistically about marketing.
• Explains the pros and cons of different marketing techniques.
• Helps you maximize the long-term potential of your book.


Hey, I'm Phil Simon and I wear a few different hats. I am a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. I'm the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured my contributions.

In 2010, I founded Motion Publishing. In total, we published six non-fiction books. The gig ended when I sold the company in 2017. I had taken a job as a full-time college professor. (I now call myself a recovering professor, but that's a long story told best of a glass of red.)

Today, I coach authors in a number of areas, including how to effectively bring their books to market. Oh, and I love tennis, reading, Breaking Bad, Marillion, and Rush.


Just a skosh under three hours of informative and sometimes humorous videos from a dynamic guy shot by a professional videographer. Oh, and plenty of pop-culture references. So there's that. I've also included oodles—pardon the technical term—of valuable resources, links, tips, and quizzes designed to reinforce learning. Finally, there's a course survey.


The method to my madness.

  Course Trailer
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  Module I: Course Introduction
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  Module II: Author Flywheel Basics
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  Module III: Course Conclusion, Next Steps, and Course Survey
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